What founders ask before they work with Retrevia
The questions we hear from our clients.
How do I know my buyers are using AI assistants to find firms like mine?
Check three places. Your analytics: visits referred from chatgpt.com and claude.ai already show up for most B2B services sites, and clicks from Google AI Overviews are counted inside your Google organic traffic. Your last three clients: ask how they researched you before the first call. Then ask ChatGPT or Claude the question your buyers ask, who the best firms are for their situation, and see whether you appear. That third check is where we start.
What does Retrevia Advisory actually do?
Retrevia Advisory is an advisory and implementation firm. We help founder-led B2B services firms get recommended by AI assistants and Google, then put AI to work inside the business so it has room for the new work. Recommended by AI follows our Authority to Revenue approach: it makes your expertise findable, trusted, and chosen by buyers who have never heard of you, with AI search visibility, SEO, third-party credibility, and content inside it. AI for ROI puts AI to work across how you deliver, market, and sell so you get hours back and room for new work. We do not run ad campaigns or post on social media on a schedule.
We invested in SEO once and it did not pay off. How is this different?
Most SEO engagements were ranking projects: keywords, posts on a schedule, a report of positions, and no link to whether buyers found you and hired you. We start with what you should be known for in your buyers' words, build the pages and proof that answer their questions, earn the third-party mentions AI assistants trust, and report revenue, not rankings (where your pages show up in Google results).
Did we miss the boat on SEO?
No. Search moved into AI answers, where buyers ask Google AI Overviews, ChatGPT, and Claude who to hire and get a shortlist. Most firms have no presence there yet, including the ones that ranked well in the old results. The field reset, and the firms that describe themselves clearly, in their buyers' words, with proof AI assistants can verify, are the ones getting recommended.
How do you measure results?
Four things move, and we report all four every month. Visibility: where you appear for the prompts your buyers use across Google, ChatGPT, Claude, and AI Overviews. Trust: repeat visits and the content buyers read before a call. Demand: qualified inquiries and booked conversations. Revenue: the sales conversations that started with our work, the ones it helped move along, and the headline number, the share of new business that did not come from referrals.
How do we know what our buyers are actually saying to AI assistants?
We build a prompt set from how your buyers describe their situation, not from your service names, validated against search data and what you hear on sales calls. We run it every month across the major AI assistants and record whether you are recommended, what is said about you, and who is recommended instead. You see the exact prompts, the answers, and the change over time.
When will we see results?
It depends on where you start. Tracking, technical fixes, and the first proof pages land in the first weeks. Visibility in search and AI answers, and the inquiries that follow, compound over the months after that. We set expectations from where you start, not from a generic timeline, and you see the trend every month.
What do you need from us?
A few calls, your review of what we produce before it goes out, any content you already have that we can publish or rework, and introductions to whoever holds access to your website, analytics, and profiles.
How much content do we need to put out?
Less than you think, and you do not have to write it. We work from what you already say to clients, from the content you share with us, and our writing team develops the rest. You review it. Nothing goes out under your name without your thinking in it.
Who does Retrevia work with?
Founder-led and partner-led B2B services firms, typically $1M to $5M in revenue: coaches, speakers, consultants, accountants, and financial and wealth advisors. We also work with firms under $1M when the founder still does the selling and the expertise is real. Our clients are in the United States. See who we work with.
What does it cost?
Pricing is scoped on a short discovery call, based on what your firm actually needs.
Do we own what you build?
Yes. Pages, structured data, playbooks, prompts, dashboards, and data are yours permanently. There is no proprietary system you lose access to if we stop working together.
Where is Retrevia based?
Chicago and San Francisco.
Find out where you stand
Somewhere right now, your ideal buyer is asking Google, ChatGPT, or Claude who to hire and getting a list that does not include you. One conversation with us shows you where you appear, where you don't, and what to fix first.
Contact us